About Us

Avoid being too self-praising, babbling on and going offtopic. Why is that? If there's a business that knows how to speak their customers' language, it's Centaur Guitar. I had never looked at their page as a non-user. Include your real photo and also pictures of your employees with products if appropriate. Prior to founding Instagram, Kevin was part of the startup Odeo, which later became Twitter, and spent two years at Google working on products like Gmail and Google Reader. Save the hype for social media.

That way you ensure that people still get something if the graphics fail to deliver. Hoo boy, do I have some work to do on my About page! Got an interesting hobby or leisure activity? The owner of a U. What is the next thing you want your customers to do once they finish reading your About Us page? What are their wants and needs, their objections and hot buttons?

If I could make one suggestion for Darren it would be to include more of his amazing press. Whether your site includes a single About Us page or an entire About Us section, you must provide a clear explanation of what your company does. Learn More. While some websites had testimonials in their About Us sections, users remained leery as to whether the company had curated the reviews to show only the most favorable ones. At the bottom of the page, there is a clear CTA for customers to get started. Facebook Tweet LinkedIn Shares Designing a good about us page should be at the top of your list when you plan to start a blog.

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Also, musicians, actors, journalists, yoga instructors, ski bums, and chefs. Eventbrite is a great example of a page with an inspiring mission statement coupled with three simple call to action buttons at the bottom. This call to action is the next logical step for the customer if you are trying to convert them from your page. Many merchants underestimate the impact that a well-written About Us page can make on their business. Mike focused on building a broad range of creative products to empower the community on Instagram to connect with their interests and passions.
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Before the internet came into existence, most business transactions occurred after a face-to-face meeting. Every return customer represents a person whose trust continues to be held. This reliance on reviews means that companies also have an opportunity to set themselves apart by including authentic review content in their About Us sections. Due to many recent data breaches, users are also sensitive with their personal information online. In the ensuing weeks he began researching crystal figurines and jewelry and soon found several high-quality crystal manufacturers, one of which was right in his own state of Pennsylvania. This is a great experiment to try with your social media connections on sites like Facebook and LinkedIn.
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The second thing is the way 6tematik introduces us to its team. These statistics considered — are you paying enough attention to your About Us page? The Twitter page is very simple and no-fuss but you reckon it worked on you? Why am I qualified to blog on my topic? In Australia people never talk about the things they are good at in a direct way because its always construed as being arrogant.
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What I found was a very nasty internet troll, who constantly disturbs the Ontario Landlord forum. Darren Rowse has one of the most popular About Us pages on the internet. To help designers understand the evolving behaviors and user preferences related to About Us content, we conducted three rounds of research, using two methodologies: expert design reviews and qualitative usability testing. Full Sail uses video to address how their courses empower students to be creative. Hi Tyrant, Very interesting analysis of some excellent blogs.
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I have learnt so much and already changed copy on one of my sites. In fact, the majority of users in our study stated that they usually try to learn about companies on desktop, rather than on mobile. Not all companies utilize their About Us page to hire, but when they do, this is how to do it. Let us know how you go. Mail Chimp was a disappointment.
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